CBA Connect For Suppliers

 

CBA Connect is an all-inclusive industry resource for marketing, communication, and training. The CBA Connect platform ensures you send consistent marketing messages, from Christian-store owners and managers to buyers and frontline staff. You deliver rich-media product information to prepare for retail campaigns, catalogs, and new-product releases so retailers and frontliners can minister and sell your products to consumers.

Low-Cost access:
• The highly sophisticated training and learning management system is deployed at top U.S. companies. Because of CBA’s ability to leverage your participation, you receive a state-of-the-art learning, marketing, and communications platform at a fraction of typical deployment costs.
• Present new products, services, merchandising information, the “heart” of your artists and authors directly to frontline staff. Help differentiate Christian retail to consumers as the authority on your products and increase sell-through.

Branded Company Interface:
• Post your own content under your branded site to better connect with customers and employees.
• Deploy your own human resources training and skills development, plus important news and information through a separate proprietary site
• Train your reps on product knowledge and improve their skills to increase sales
• Track your individual staff and collective progress toward sales goals
• Measure employee training and learn how to coach to strengths
• Save on sales rep travel costs by connecting via CBA Connect
• Save money and time by presenting your catalog electronically directly to buyers and frontliners

Customized training
• Develop specialized training through CBA and Learn.com on a SCORM-compliant infrastructure
• Engage CBA for training consulting, coaching, support, to optimize training and company performance
• Integrate testing and performance results into HR software

For more information, contact Eric Grimm, CBA Business Development Manager at 800.252.1950 x1233 or egrimm@cbaonline.org.