What's a CBA Channel Exclusive?

Exclusives are part of retail strategies to drive traffic to Christian stores. It’s about offering something through Christian stores not available elsewhere. CBA’s Christian Retail Channel exclusives work to ensure a ministry component is always part of the program. It’s not just selling product, it’s making a difference in your local community.

Publishers and other vendors are becoming more aware of the relationships Christian stores have with core customers. These have been built over years of service. Exclusives help provide these customers materials for their own ministry outreach, personal faith walk, or community support. They also help position Christian stores as ministry initiators in the local community.

Consumer and other research findings have confirmed that when customers come to Christian stores they experience something not available in other stores -- but when you can buy any product anywhere at any price, why go to a store? Exclusive offers help create reasons for store visits. Research also shows that Christian-store customers purchase more per visit and visit more frequently when buying Christian resources than any other retail channel, including the Internet and mass-merchandiser discounters.