Share the Good News of Christmas

Crossway partners with Christian Retail to reach 1 million homes with God’s Word at Christmas

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CBA exclusive helps retailers serve, connect with local churches

Crossway has created a creative and cost-effective way for churches to reach out to people in their communities to invite them to Christmas services. And CBA stores are providing the exclusive link to churches to market and sell this unique product and program. This initiative helps position Christian stores as ministry initiators in their communities who support local churches in outreach and service.

The product is an outreach packet, a Christmas gift bag that retails for the remarkably low price of $1, sold in boxes of 50, which includes:

  • An ESV Outreach New Testament Christmas Edition
  • The Good News of Christmas tract by Max Lucado
  • A free gift (30 days of free access to the ESV Online Study Bible)
  • A customizable invitation to Christmas services or events at that church

The goal is to reach 1 million homes with Share the Good News of Christmas packets, inviting people to attend church services and events during this key time of year, a time when, according to recent research, 47% of Americans say they are “more open” to matters of faith.

Crossway is marketing the project using advertising and publicity targeting church professionals, promotions at pastors conferences, and e-blasts to churches and church leaders. The publisher also is providing a host of free downloadable resources for retailers to use to effectively market the program to local churches, including posters, bookmarks, cards, a video for your store web site, and an e-mail template to e-mail your key church accounts.

Churches will find downloadable resources to inform and promote the program to their members such as an e-mail template, bulletin inserts, a video featuring Max Lucado, and banner ads to incorporate into their church web site.

Now is the time to start reaching out to the churches you serve about how they can use Share the Good News of Christmas to reach friends and neighbors and invite them to church this Christmas.