Share the Good News of Christmas

Marketing Support from Crossway and CBA

What makes CBA Channel Exclusives so effective is our partner vendors’ commitment to connect with consumers to drive traffic to stores. For Crossway’s Share the Good News of Christmas campaign, a strong marketing program makes church leaders aware of the program and points them toward their local Christian retail store to supply the packets their churches want to distribute to their friends and neighbors.

  • Crossway is distributing sample gift bags and receiving enthusiastic response at pastor conferences around the country including the Moody Pastor’s Conference and the Gospel Coalition Conference.
  • Crossway will be advertising with publications and websites that attract church decision-makers including Outreach Magazine and its SermonCentral.com, World Magazine, Preaching, Pulpit Helps, and others.
  • Crossway will be feeding influential bloggers whose blogs are read by church decision-makers with information about the program, and securing endorsements of respected and influential church leaders.
  • Crossway has set up a Facebook group where churches can share stories and ideas about how they are using Share the Good News of Christmas in their churches.
  • Crossway will be featuring the program regularly on their popular book blog, building awareness through reports on adoption of the program by churches around the country, and endorsement by various church leaders.
  • Crossway will coordinate mailings to their extensive church lists—especially those churches who regularly use Good News Tracts in their ministry—pointing them toward purchasing the kits from their local Christian store.
  • In addition, CBA's www.Christianstores.org Christian-store finder will feature an ad and information to direct people to participate.