Social Media: digital networking

The Mindset series ...
Check out Gunnar's quick takes below on social media and retailing.

Take a 4-minute preview: Click here!

Follow the social-media conversation at Gunnar's blog.

The more it's not about us, the more it's about us

The paradox of authenticity versus numbing hard-sell can ignite a type of conversation with the people you're trying to serve. (The paradox sounds like "giving up your life to gain it.") Think about how this might work at the next conference you attend after you view this 6-minute video.

Mindset of Making Money with Social Media

Click the headline link and invest 10 minutes with Gunnar on his sunny Oregon porch to get an idea of how social media and its relational power translates into an econommic engine fueled by mutual understanding, personal interaction, and just knowing who your customers are.

Social Media Overview

Register for free Facebook and Twitter accounts.

This podcast hits on social media in a nutshell from the humorous description of social media found on Wikipedia to what in the world is a Tweet.
Social Media Overview: a few notes

80/20 on Branding: It's all about the customer ... not you

Twitter: local to global: tweets that matter

Power of Text Messaging: Tales from Gunnar

Using Social Media: Impressions to action to conversion