Social Media: digital networking

Consumers are changing rapidly in how they connect personally and with the companies that serve them. Retailers generally are experimenting to see how they can better serve and connect with their customers using online services such as Facebook and Twitter, how to use text-message marketing, and generally stay relevant to those customers who use these technologies.

CBA invited Gunnar Simonsen of Gocomo to share ideas on how retailers can begin exploring how to use this technology.

Five Things Retailers Can Do During Christmas

This approximately 15-minute podcast offers tips on where to begin your social media journey and what you need from your customers now to get started and why. Gunnar encourages you to register for a free Facebook account and Twitter account before you begin.

Social Media Overview

This podcast hits on social media in a nutshell from the humorous description of social media found on Wikipedia to what in the world is a Tweet.
Social Media Overview: a few notes

80/20 on Branding: It's all about the customer ... not you

Twitter: local to global: tweets that matter

Power of Text Messaging: Tales from Gunnar

Using Social Media: Impressions to action to conversion