Buy a Bible - Help a Child

The program aims to help raise as much as $1.4 million in support to help end poverty and preventable deaths among children in the United States and worldwide.

The CBA Channel Exclusive for the “Buy a Bible, Help a Child” promotion – from April 1, 2011, to March 31, 2012 – means that sales of Thomas Nelson Bibles sold in U.S. Christian stores will help children through World Vision. The minimum donation will be $75,000. The funds provide children with vaccines, clean water, nutritious food, basic hygiene and care, and much more.

“This promotion is an extraordinary initiative that demonstrates Thomas Nelson’s heart for children and commitment to the poor,” said Marcia Kuszmaul, World Vision’s director of retail partnerships. “Through one simple act, they are enabling their customers to provide lifesaving care for thousands of children and families around the world.”

The promotion is part of Thomas Nelson’s “God’s Word in Action” campaign to inspire people to serve others in God’s name, whether through small or large actions. The campaign is based on Psalm 82:3: “Stand up for the poor and the orphan; advocate for the rights of the afflicted and those in need.” (The Voice).

Learn more about World Vision.