CBA Industry Conference .08 Presenters and Facilitators Locked In

At the CBA Industry Conference (January 30 - February 1) attendees will have access to world-class marketing and industry experts who will provide industry intelligence and immediately usable strategies to move their business from where it is to where they want it to be. We're coming together to develop solutions and action steps that will help attendees gain and maintain competitive advantage in today's changing retail environment.

The conference will begin with an orientation to provide a 10-step strategy to get the most out of the two-day event. Wednesday evening will also include a session led by world-class workplace learning and performance expert Bob Pike, in which attendees will have the opportunity to present their major issues and challenges, as well as known resources for finding answers and solutions. Keynote speakers will be present at this session to fine tune their presentations to meet attendee needs. In tailoring their presentations based on the challenges and issues you raise, each speaker will provide actionable answers for your business.

Start out on the right foot Thursday morning with Steve Miller of The Adventure for a sunrise session exploring unconventional marketing methods. Miller's presentation, "Would You Do Business With You? Marketing to the Person on the Other Side of the Counter," will help you find hidden insights to mine the marketing opportunities that have previously laid dormant - up until now!

Following a networking break that will allow you to connect with colleagues and also see what's new for the Christian-retail industry, you'll join Bob Smith, president of Genimation. Bob was chosen by NBC news as the best small-business marketing consultant in the U.S. He's helped a plumbing company increase business by 35% in just eight months, and a dry cleaner by 42% in just nine months. He also helped a brokerage firm add 10 $500,000 accounts in just 90 days. This fast-paced session will allow you to identify the WOW factor your customers are looking for.

Juliann Pavlovcic, vice president with Retail Forward, will also present at the Industry Conference to unveil findings from their recent venture into the retail environment in the year 2015. Glean best practices and develop action steps through collaboration with other attendees that will carry your business successfully into the future.

Pamela Danziger of Unity Marketing is nationally recognized for her work in the retail environment and for her exploration into the various elements that lead to a positive shopping experience for the consumer – and increased sales for the store. Danziger will speak on "Shops That Pop: The Shops That Shoppers Love and How You Can Transform Your Store Into a 'Shop That Pops.'" Dive into the common characteristics all Shops that Pop have and learn how to implement them in your business.

Throughout the Conference, drill-down sessions will help attendees map answers to questions and will provide solutions to challenges, ultimately resulting in action plans that can be implemented immediately. You'll develop an action plan tailored to your business - the kind of plan other businesses spend tens of thousands of dollars to create.

Join us in Indianapolis, January 30 - February 1 at the Downtown Marriott. We're ready to tackle the obstacles that hinder your business and your ministry!