CBA Industry Conference .08 - The Conference is over...the process has just begun!
At the CBA Industry Conference in Indianapolis, Indiana, January 30 - February 1, attendees collaborated on identifying the pressing challenges facing both the retail stores and product suppliers in the Christian Retail Channel. As issues were identified, attendees developed action steps to take in their business to begin to combat these challenges with the help of industry partners in the room.
The focus of the conference continued to drill down on the importance of the customer experience in today's retail environment and into the future as well. Attendees were challenged to identify the passions they have for their business and to find ways to effectively communicate that passion to their employees, partners, and customers - particularly through providing a superior experience in doing business with them.
Bill Anderson, President of CBA, commented on the event in saying, "The energetic blend of having these involved, informed experts in the room over two days with new retailers, seasoned retailers, independents, chain stores, church stores, as well as suppliers from every category, has made this a very successful inaugural event."
To share comments and feedback on the CBA Industry Conference, click here to visit the blog. Information on plans for 2009 will be coming soon.
