Store Benefits:

Profitability and growth

  1. CROSS:SCAN is FREE for CBA member stores ($500/year for nonmembers, which translates to about $41/month, or $1.34/day).
  2. * Tracks real, actual, weekly Christian-retail sales activity.
  3. * Six individual category reports: books, Bibles, music, video, children's, and software, plus one including all six combined to easily compare velocity across product groups.
  4. * Quickly and easily identifies products showing significant sales increases or declines from the previous week. 
  5. * If you belong to a purchasing or marketing group, you may also choose to be included in a report that aggregates group data and provides better group information for supplier negotiations.

Current retail groups helping develop and/or committed to working with CROSS:SCAN include:

  • Association of Logos Bookstores
  • CAABA (Christian African-American Booksellers Association)
  • Covenant Group
  • Munce Group
  • Parable Group
  1. Better understanding and management of inventory and data leads to win-win channel strategies with suppliers.  Retailers, individually and collectively, need to know what they have and what they sell to equip suppliers to be better partners. 
  2. Accurate data helps CBA, as your trade association, advocate the Christian Retail Channel to suppliers, media, authors/artists/agents, church leaders, etc., and remove stereotypes.

* Unique to CBA’s CROSS:SCAN Data Service