Know Thy Customer Report

Achieving high-performance retailing during the downturn

The marketplace and your customer have been changing dramatically over the past few years. Have you been losing some of your customers while not attracting new ones to take their place? Do you understand the habits and behaviors of these new customers?

CBA Consumer Intelligence provides insight through:

  • Weekly consumer polls to give you an in-depth study of your most profitable target market.
  • Rich data that helps you understand and serve customers more effectively and more profitably.
  • Understanding who your customers are, what they do, what they buy, and the reasons behind their buying decisions, helping you maximize marketing and sales ROI.
  • Regular reports highlight trends, preferences, personal habits to power your promotions, products, and campaigns.

The Know Thy Customer: Achieving high-performance retailing during the downturn report is now available and is the first report based off of CBA Consumer Intelligence findings.

Pricing for the report is as follows:

Retailers:
$149 for CBA Members
$199 for Non-Members

Suppliers:
$199 for CBA Members
Not available for Non-Member Suppliers

*For $249 members can purchase the report and receive it in both hard-copy and electronic format.

**For $500 members will receive a hard copy of the report, the electronic format, and the rights to internally reproduce and copy. This is intended for use within the company only.

To purchase a report, please email info@cbaonline.org.