Retail Certification Program FAQs

Q: Why should I take these courses?

A: The Retail Certification Program is the only certification program for Christian retailers. It contains foundational knowledge for Christian retailers in nine subject areas: market analysis, finances, store operations, buying, marketing and promotions, personnel, selling and customer service, merchandising and display, and technology.

Q: How much does it cost?

A: When taken at the International Christian Retail Show, each lesson is $39 for members and $69 for non-members. Module tests are $10 each. The content can also be accessed conveniently online through CBA Connect for a monthly subscription of $11, or $7 as a valued CBA member.

Q: Why does CBA offer the program in different formats? What is the difference in each format and which one is right for me?

A: It is CBA’s desire to train our members as best and as often as possible. This is why we offer the same training materials in two different formats. Whether you take the modules online or at the Show, you will study the same content. However, each format differs slightly in the delivery of that content.

Q: What is the difference between a module and a lesson?

A: Each of the nine modules is composed of two or three lessons. The modules are like chapters in a book and the lessons are like sections of those chapters.

Q: Do I have to take the courses to be a CBA member?

A: No, you do not have to take the courses to be a CBA member. However, taking these courses will ground you in the essentials of Christian retailing and can improve your business.

Q: Can I take the certification modules in any order or do I have to follow the order already established?

A: We suggest you start with the Strategic Plan module, as this information lays the foundation for the other modules. After you have successfully completed the Strategic Plan module, you are welcome to complete the rest of the modules in any order you like.

Q: How do I become a certified Professional Christian Retailer?

A: After successfully passing all nine of the module tests, the next step is to write a strategic plan for your store. When you have completed your strategic plan, the CBA Training Staff will review the plan, provide you with feedback and help you revise your plan, if need be, so it is as effective as possible. Once your plan has gained the CBA Training Staff’s approval, you will be certified as a Professional Christian Retailer.

Q: I am ready to start becoming a Professional Christian Retailer! What do I need to do?

To attend a session at ICRS, check the session of your choice on the registration form when you register for the upcoming Show on the International Christian Retail Show Web site.

To sign up for CBA Connect so you can access the Retail Certification Program and more, click here.