CBA Retailers+Resources Magazine

Finally, Christian retail has a magazine that provides practical, intelligent, and immediate business solutions to store owners, managers, and frontliners: CBA Retailers+Resources.

Written by Industry Experts

Written by savvy retailers, dedicated suppliers, and business professionals well-established in the Christian Retail Channel, and published by CBA as its official association journal, CBA Retailers+Resources offers regular columns on:

  • merchandising
  • sales and marketing
  • business law
  • personnel
  • operations and systems

Thought-provoking feature articles address such hot topics as store traffic, supply chain, supplier/retailer relationship, staff leadership, and cash-flow issues. Regular departments like Industry News provide information on suppliers, market trends, and upcoming events; while Product Showcase features page after page of reviews, news, trends, and new product information for books and Bibles, music and DVDs, kids products, and gifts.
           

Spot-on Feature Articles, Columns, and Departments

Retailers look forward to each monthly issue of CBA Retailers+Resources for its in-depth, insightful coverage of the latest market trends; vital CBA initiatives; industry news; reviews of the newest products; regular columns on marketing and sales, operations and systems, human resources, business law, and merchandising written by experts in the industry; and insightful feature articles that provide real-world solutions to tough topics Christian retailers face each day.

Targeted Readership

CBA Retailers+Resources’s targeted circulation reaches key decision-makers within the Christian Retail Channel every month. Our readers have paid (either through their memberships or through direct subscriptions) to receive CBA Retailers+Resources magazine. CBA Retailers+Resources is a “keeper” magazine—one that readers spend time studying, referencing, and sharing with colleagues. CBA Retailers+Resources helps retailers be better businesspeople and keeps suppliers abreast of the unique challenges and needs of their retailer customers. When suppliers truly understand their customers, everyone succeeds.