Greg Holland’s CBA CROSS:SCAN Report

Data disciplines increase your store sales and traffic

 

You’ve got data, now what do you do? Subscribe to the quarterly Greg Holland’s CBA CROSS:SCAN Report to discover innovative ways to improve sales through data best practices.

Greg Holland, president of Greg Holland & Associates, provides analysis and strategic direction to help retailers understand what CROSS:SCAN data mean and what to do about it in the store. Holland’s inventory optimization projects have experienced nearly 30% sales increases for target products. His predictive modeling techniques typically reduce promotion costs by 30%-40% or more while increasing customer response rates and store traffic.

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Who's Greg Holland?

Simple, Crucial Data Disciplines

Action Steps for Immediate Improvement

Who's Greg Holland?

Greg is an early industry adopter of database-marketing techniques while general manager of the Christian Armory, a leading independent in the Atlanta area, where he worked for 15 years. His vendor-partnered mailing strategies often resulted in response rates far exceeding 50%, which were immensely profitable to the store. While there, store sales per square foot reached $442, nearly tripling industry averages.

He uses concise, easy-to-understand information to help you quickly apply CROSS:SCAN-data insights to your store. Look for tips and techniques not only for CROSS:SCAN but also Above the Treeline’s inventory-management tool. Treeline complements CROSS:SCAN by using expanded tools for inventory optimization.

Holland provides marketing, data and consulting services to retail and supplier clients in the Christian Retail Channel.  He began his consultancy with LifeWay Christian Stores launching the company’s Database Marketing Unit. He is primary consultant with the Covenant Group, as well as a consultant for Above the Treeline and CBA. He has worked with the POS company IBID/IRT developing database-marketing tools for retailers as well as assisting with marketing and sales.

Simple, Crucial Data Disciplines

Holland reveals simple, but crucial data disciplines, such as weekly postcards to all new customers added to the database in the past week. He has seen the rate of returning customers increase by more than 35% using this best practice.

By analyzing where customers come from using map technology, he has targeted areas that were underserved and helped clients react to shopping-pattern changes caused by new competition or other barriers, such as road construction.

 

Action Steps for Immediate Improvement

In a cooperative agreement with CBA, Greg Holland’s CBA CROSS:SCAN Report applies his years of data-analytics experience to help Christian retailers better understand data-management best practices and take immediate action to improve profitability and service.

Delivered directly to you four times a year, the newsletter reveals inside information on industry product performance and gives you a prognosis for the coming quarter. A special “Focus” section lists key action items for the following quarter to support optimum store performance.

Order a One-Year Subscription

CBA Members Only: $59.00 – Click to add to shopping cart