Industry Research

One of the ways CBA embraces its advocacy role in the channel is by partnering with highly respected companies to commission research and produce relevant reports that shed light on what is happening in our industry and help forecast future trends. 

From groundbreaking studies by research experts such as Britt Beemer and George Barna to internal research from actual Christian retail stores, CBA is committed to providing you with the information you need to run a better store without sifting through piles of data yourself.

In the links to the left, you will find CBA's most recent research publications. Please browse through them and email CBA if you have questions at info@cbaonline.org.