2006 CBA Christian Retail Marketing Strategies Report

This highly acclaimed report provides information about the future of Christian retail customers and how that information can help increase store traffic and customer loyalty. Find out how these newly expanded marketing strategies and research-based recommendations for reaching Christian consumers can help propel you past your competitors.

The research and report were compiled by Britt Beemer of America's Research Group, who understands how consumers think and what obstacles marketers and retailers must overcome to generate a sale. Beemer's work with other companies, including prior work with CBA, has earned him a reputation as one of America's leading business strategists.

Britt Beemer presented the findings from this report in the keynote session of the CBA Future of the Industry Conference in Nashville, TN, Jan. 28, 2006.

The report answers questions such as:

  • What is happening by store channel for Christian products?
  • What can Christian retailers learn from this study to improve their market research?
  • What can manufacturers and suppliers do to strengthen Christian retail stores' product offerings?
  • Where are the sales opportunities today?
  • How can Christian retailers better advertise to reach more new shoppers as well as hold onto current store customers?


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